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Delivery Distribution

With campaigns and bookings set using the AUTO delivery method, deliveries will be evenly distributed throughout the period.

Here is an example of an uneven distribution: When the deliveryDistributionParameter is set to 0.5, 62.5% of the volume will be delivered in the first half of the period and 37.5% in the last half.

The deliveryDistributionParameter can be set between 0 and 1 ( to deliver x% in the first half, parameter = 4 * (x-50%)/100 )

You can calculate the value in the attachment.

Delivery Parameter Calculator.xlsx