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With campaigns and bookings set using the AUTO delivery method, deliveries will be evenly distributed throughout the period. It is recommended that this default setting be adjusted in most cases. If you wish for a campaign or booking to deliver more in the fir...

It is vital to understand and gain insight into the Adhese delivery process's decision-making logic and the factors taken into account to determine which booking must be served. When a visitor accesses your website, the browser sends a request to the servers ...

You have now created a campaign. As illustrated in the simplified diagram of the campaign's structure, we have inserted the newly created bookings and attached creative: At this moment, the campaign is ready to start as you have: created a new campaign (Add ...

Video content provides many advertising opportunities. There is a distinction between linear and non-linear video advertising. Linear video ads (or in-stream video ads) are shown before, after, or in the middle of the video clip. Non-linear video ads (or over...

Once a creative has been saved, it can be trafficked with a booked position. It is possible to attach multiple creatives to one booking or assign a creative to several booked positions. To traffick bookings and creatives with each other: Go to the Campaign ov...

Once a new booking has been saved, you can upload a creative. A creative is the visual element of an advertising campaign that is displayed to visitors on your platform. Upload a creative You can upload different kinds of creatives in Adhese. Adhese supports...

Once you have completed and saved the Campaign header (as explained in the Add a campaign section), the next step is to create one or more bookings. This chapter explains each property of a booking, including all available options. Uploading creatives before ...

Adhese makes it easy to target, monitor and optimise the delivery of online campaigns. Campaigns are a grouping of booking conditions and creatives. Add a campaign To add a new campaign: Click Campaigns in the Adhese navigation menu on the left. The Campa...

Adhese distinguishes three different campaign statuses: Offer, Option, and Campaign. This chapter covers Offers and Options, while the next chapter provides a detailed description of Campaigns. Offers An offer simulates a campaign. It is used to propose an e...

When the implementation of all the tags is complete (see Adhese setup and implementation), they start measuring and collecting data for each position of the inventory (see Measure). These figures give you an overview of the daily inventory volume available to ...

Privacy settings of a browser Visitors can protect their online privacy through various browser settings. It is now common for browsers to prevent the installation of new cookies and to delete existing cookies. Adhese uses a cookie for data analysis and freque...

Once tags have been deployed (see Adhese Setup and Implementation), they start collecting data immediately. What does Adhese record? Actions and parameters divide the measurement process of Adhese into two categories: An action is 'something that happens'; Th...

Bots are computer programs or robots that can perform human tasks autonomously, such as visiting a web page. This results in invalid traffic to your website as these tasks are not performed by a human. Adhese implements bot filtering for its clients to prevent...

The increasing use of various devices such as smartphones, phablets, tablets, and laptops highlights the importance for publishers and advertisers to adopt a responsive strategy. The design of a responsive website adjusts to the size of the device's browser sc...

The Adhese Gateway lets direct sales compete with real-time bidding (RTB) systems. – optimising revenue from every advertising space in real-time. Before explaining how to enable competition with RTB revenue in the Adhese interface, we will briefly describe t...

Wikan Wikan is a web-based application that is used to modify the configuration of the Adhese Gateway. Access the portal page through the main navigation on the left of the Adhese interface: Click the Wikan link on the portal page: It is possible that users ...

Channels are a collection of positions within a publication (e.g. run-of-site) or across your network of publications (e.g. run-of-network). Channels group identical formats across different locations and make it easy to target ads across similar web pages. A...

All necessary elements of a position, namely the publication, location and format, are available now. In the simplified diagram of the inventory’s structure, we have inserted a subset of the newly created publications, locations and formats: Create a position...

A format specifies the requirements, such as file size and dimensions, that a creative must meet to prevent errors when uploading the creative file. A format does not have to be limited to online banner ads; it can also be a native ad or a video ad. All format...

A location is a (sub)section within a publication, such as a home page, the local news or lifestyle section, or the daily newsletter. Create a new location To create a new location: Click Admin in the left navigation menu. This opens the Administration scree...