Inventory Management
The first step is to define the publishers, publications, locations, and formats – since a position is a combination of these elements. This chapter explains how to set up your inventory in Adhese.
Setup
The inventory's structure
A publisher distributes content through one or more media platforms. Online advertising is often ...
Publishers
A publisher distributes content across one or more media platforms. Within a company, multiple pu...
Publications
A publisher maintains online publications such as a website, blog, video channel, newsletter, sma...
Locations
A location is a (sub)section within a publication, such as a home page, the local news or lifesty...
Formats
A format specifies the requirements, such as file size and dimensions, that a creative must meet ...
Positions
All necessary elements of a position, namely the publication, location and format, are available ...
Channels
Channels are a collection of positions within a publication (e.g. run-of-site) or across your net...
Request Endpoints
Adhese supports the integration of the Adhese ad server into mobile applications using ad tags. A...
Clients
Add a client In the Header tab of a campaign, you can add several parties or companies in the Cli...
3rd party tags through 3PAS
Google accepted Adhese as a certified third-party server. This certification allows clients to up...
The implementation of the Adhese ad tags
This information refers to the old Adhese SDK, for current information on setting up the inventor...
Video Integration with VAST
The Adhese VAST JS library is designed to make it easy to integrate VAST ads into video players. ...
System-wide over-delivery
An over-delivery percentage can be configured. For example, if set to 2%, each campaign will deli...
How to deal with responsive web pages?
The increasing use of various devices such as smartphones, phablets, tablets, and laptops highlig...
Targeting
Targeting
Targeting makes it possible to optimise the performance of a campaign by tailoring the delivery o...
User agent targeting
Brand targeting enables you to target your audience by, for example: Internet service provider...
Hierarchical Targeting
With hierarchical targeting, each different targeting group is given a priority, which allows a t...
Advanced Targeting
Advanced Targeting is a feature that must be enabled and requires additional setup. Please contac...