The inventory's structure

A publisher distributes content through one or more media platforms. Online advertising is often the business model of choice to benefit financially from these platforms. A publisher reserves a certain amount of space for advertising purposes: the inventory*.* A publisher is free to choose how it organises and structures its inventory. Adhese supports the client as a strategic partner during this phase of the implementation process.

Each piece of a publisher’s inventory is a position. A position is a combination of a location (i.e. a section within a publication) and a format. The following diagram is a simplified representation of an inventory’s structure.

See Positions for a diagram that includes concrete examples of publishers, publications, locations and formats.

The structure of a position

Publication

A publisher maintains online publications such as a website, blog, video channel, newsletter, smartphone app, or webshop. Adhese is platform-agnostic and able to support all online publications.

Location

A location is a (sub)section within a publication, for example, the home page.

Format

A format defines the conditions, such as the file size and dimensions, that a creative must meet to avoid errors while uploading the creative file. A format is not limited to online banner ads. It can also be a native ad or a video ad.

There are two types of formats: main and sub formats. The ad tag for the main format can also fetch the defined sub-formats of its main format. Sub formats appear in the same position as their main format. However, sub formats can have different dimensions. Create a format elaborates on how to distinguish between main and sub formats.

Refer to the Appendix Online advertising formats to define the most important formats and their representation within their environment. The overview is not exhaustive. A publisher can also implement custom formats.

Channels

Channels are a collection of positions within a publication (e.g. run-of-site) or across your network of publications (e.g. run-of-network). Channels group identical formats across different locations, making it easy to target ads on similar web pages.