Xandr Inventory Setup Instructions
Please contact support if you want to connect to Xandr as this connection requires setup and a change to your contract.
Before you can traffic creatives to Xandr, you need to set up Xandr-specific inventory for a given account.
If necessary, the Support team can help you set this up using DB / UI-API automation scripts.
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Create a publisher.
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Create publications.
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For each site domain or app bundle (app ID), there needs to be a publication.
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Publisher: Xandr,
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Active: yes,
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Name: site domain or app name & platform (like “Example.com - Android”) if this is an app-related publication,
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Quote: leave empty
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Website: domain name or matching the app ID, like “com.example.android or 123456789” if this is an app-related publication.
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Create a location.
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For each publication, there needs to be a location.
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Publication: choose a publication created in step 2,
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Name: same as the publication name,
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URL: "xandr_" and the site domain or app bundle, for example:
- “xandr_example.com” for websites,
- “xandr_com.example.android.news.mobilead” for Android apps,
- “xandr_123456789” for iOS apps,
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Channel: normal position (no group).
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Create missing formats and/or ensure existing formats can be used for Xandr bid requests.
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Tag: yes,
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Code tag & Code book: the code tag of a format must contain a tag with numeric dimensions, e.g. "300x600". If another code tag is already defined, prepend the numeric tag with a semicolon, like "300x600;halfpage". Ensure the code book value is also updated (it supports semicolons as well).
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See documentation on formats for further reference.
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Create positions.
Supported formats currently supported with Xandr
Expand List
- 1800x1000
- 970x1000
- 970x250
- 970x90
- 728x90
- 300x600
- 320x500
- 320x400
- 320x240
- 300x250
- 160x600
- 120x600
- 320x100
- 320x50
- 300x100
- 300x50
- 320x480
- 1x1
- 1x2
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